Ama is an extraordinary Japanese bar thanks to its respect for traditional recipes, high quality ingredients, and an unbeatable location on the island of Holbox in the Mexican Caribbean.
The bar's name, visual identity and packaging, inspired by the history of the Japanese Amas: women divers from Japan, famous for collecting oysters and pearls from the ocean. With a language attached to Japanese minimalism, and the use of illustrations and photos, this branding project accurately represents visiting this unique place.
2019
Photos by Juan Hernández / Work for Sociedad anonima