Natalia Jasso
SELECTED PROJECTS
Dickies
Clinique
Kohl’s
Me!Bath
Monto
Juantons
Yoko
ARCHIVE
HUSH HUSH (BAR)
PLANTARIUM (PLANT SHOP)
FRUITIKI (POPSICLES)
KELLA (PET PRODUCTS)
NEGRO BLANCO CAFE (CAFE)
ABOUT ME
Hey there! I'm Natalia, a graphic designer who loves bringing inspiring projects to life for design-oriented companies. I specialize in conceptual thinking and expressive design. If you need help with Brand Design, Editorial Design, or creating unique graphics for your merchandise, feel free to reach out to me!
Let’s work together →
IDENTITY + PACKAKING
Fruitiki
About the project
Fruitiki is a family-owned Mexican paleteria, or popsicle shop, based in El Paso. Since 1984, they have offer an array of tropical flavors and are well-known in the El Paso area and vicinities. With their son taking ownership, he wanted a rebrand prepared for the modern digital era.
The rebrand drew inspiration from Mexican hand-painted signs and the vibrant Mexican hot pink, nodding to the family's roots while infusing the brand with optimism and playfulness.
For the box system, a range of gradients were created, playing with the colors of the ingredients in a refreshing way.
Fruitiki is a family-owned Mexican paleteria, or popsicle shop, based in El Paso. Since 1984, they have offer an array of tropical flavors and are well-known in the El Paso area and vicinities. With their son taking ownership, he wanted a rebrand prepared for the modern digital era.
The rebrand drew inspiration from Mexican hand-painted signs and the vibrant Mexican hot pink, nodding to the family's roots while infusing the brand with optimism and playfulness.
For the box system, a range of gradients were created, playing with the colors of the ingredients in a refreshing way.
Credits
Design & Direction:
Natalia Jasso
Motion:
Juanito Méndez
Design & Direction:
Natalia Jasso
Motion:
Juanito Méndez