Natalia Jasso
SELECTED PROJECTS
Stanley 1913
Dickies
Clinique
Hongueras Pjiekakjoo
Kohl’s
Me!Bath
Monto
Juantons
Yoko
ARCHIVE
HUSH HUSH (BAR)
PLANTARIUM (PLANT SHOP)
FRUITIKI (POPSICLES)
KELLA (PET PRODUCTS)
NEGRO BLANCO CAFE (CAFE)
ABOUT ME
Hey! I’m Natalia—a graphic designer obsessed with turning big ideas into bold visual identities. I specialize in conceptual thinking, expressive design, and building brand systems that actually work. Let’s make something unforgettable. Reach out anytime!
Let’s work together →
IDENTITY + PACKAGING
Kella
About the project
Kella is an accessory shop that caters to both pets and people, with a mission to strengthen the bond between humans and their furry friends by offering high-quality accessories that meet the same standards as those for humans.
To achieve this, I designed a brand that is versatile enough to accommodate pet-related products for both owners and pets, while conveying a sense of simplicity and sustainability. The brand system is centered around the snouts of pets, with the 'K' in Kella formed by the snout, and a simplified snout shape mirroring it to create the monogram
Kella is an accessory shop that caters to both pets and people, with a mission to strengthen the bond between humans and their furry friends by offering high-quality accessories that meet the same standards as those for humans.
To achieve this, I designed a brand that is versatile enough to accommodate pet-related products for both owners and pets, while conveying a sense of simplicity and sustainability. The brand system is centered around the snouts of pets, with the 'K' in Kella formed by the snout, and a simplified snout shape mirroring it to create the monogram
Credits
Design and Direction:
Natalia Jasso
Design and Direction:
Natalia Jasso