Natalia Jasso


SELECTED PROJECTS 


Stanley 1913
BRAND REFRESH & GUIDELINES [COMING SOON!]


Dickies

IDENTITY  

CliniqueIDENTITY


Hongueras PjiekakjooIDENTITY


Kohl’sIDENTITY


Me!BathBATH PRODUCTS [PASSWORD PROTECTED]


MontoFINTECH


JuantonsFROZEN FOOD 


YokoRESTAURANT 



ARCHIVE



HUSH HUSH (BAR)
PLANTARIUM (PLANT SHOP)
FRUITIKI (POPSICLES)
    KELLA (PET PRODUCTS)
    NEGRO BLANCO CAFE (CAFE)





    ABOUT ME


      Hey! I’m Natalia—a graphic designer obsessed with turning big ideas into bold visual identities. I specialize in conceptual thinking, expressive design, and building brand systems that actually work. Let’s make something unforgettable. Reach out anytime!


      Let’s work together →




      IDENTITY + PACKAGING

      Kella



      About the project

      Kella is an accessory shop that caters to both pets and people, with a mission to strengthen the bond between humans and their furry friends by offering high-quality accessories that meet the same standards as those for humans. 

      To achieve this, I designed a brand that is versatile enough to accommodate pet-related products for both owners and pets, while conveying a sense of simplicity and sustainability. The brand system is centered around the snouts of pets, with the 'K' in Kella formed by the snout, and a simplified snout shape mirroring it to create the monogram


      Credits

      Design and Direction:
      Natalia Jasso