Natalia Jasso
SELECTED PROJECTS
Stanley 1913
Dickies
Clinique
Hongueras Pjiekakjoo
Kohl’s
Me!Bath
Monto
Juantons
Yoko
ARCHIVE
HUSH HUSH (BAR)
PLANTARIUM (PLANT SHOP)
FRUITIKI (POPSICLES)
KELLA (PET PRODUCTS)
NEGRO BLANCO CAFE (CAFE)
ABOUT ME
Hey! I’m Natalia—a graphic designer obsessed with turning big ideas into bold visual identities. I specialize in conceptual thinking, expressive design, and building brand systems that actually work. Let’s make something unforgettable. Reach out anytime!
Let’s work together →
IDENTITY
Hush Hush
Hush Hush
About the project
Hush Hush is a bar located in El Paso, Texas. The naming and graphics suggest a secluded secret oasis in the middle of the desert. Inspired by the colors and aged graphics of the Chihuahuan Desert, the Hush Hush branding system captures a magical aspect, alluring El Pasoan wanderers.
The door icon and messaging serve as an invitation to explore the unknown, creating intrigue by saying less. The architecture complements the brand, incorporating the door icon into interior details such as arched entryways, soft corners, and stucco materials that reflect the aged aesthetics used in the branding.
Hush Hush is a bar located in El Paso, Texas. The naming and graphics suggest a secluded secret oasis in the middle of the desert. Inspired by the colors and aged graphics of the Chihuahuan Desert, the Hush Hush branding system captures a magical aspect, alluring El Pasoan wanderers.
The door icon and messaging serve as an invitation to explore the unknown, creating intrigue by saying less. The architecture complements the brand, incorporating the door icon into interior details such as arched entryways, soft corners, and stucco materials that reflect the aged aesthetics used in the branding.
Credits
Design and Direction:
Natalia Jasso
Architecture & Interior:
Enya Escobedo
Design and Direction:
Natalia Jasso
Architecture & Interior:
Enya Escobedo