Natalia Jasso


SELECTED PROJECTS 

Dickies

IDENTITY  

CliniqueIDENTITY


Kohl’sIDENTITY


Me!BathBATH PRODUCTS


MontoFINTECH


JuantonsFROZEN FOOD 


YokoRESTAURANT 



ARCHIVE



HUSH HUSH (BAR)
PLANTARIUM (PLANT SHOP)
FRUITIKI (POPSICLES)
    KELLA (PET PRODUCTS)
    NEGRO BLANCO CAFE (CAFE)





    ABOUT ME


      Hey there! I'm Natalia, a graphic designer who loves bringing inspiring projects to life for design-oriented companies. I specialize in conceptual thinking and expressive design. If you need help with Brand Design, Editorial Design, or creating unique graphics for your merchandise, feel free to reach out to me!


      Let’s work together →


      IDENTITY + UX DESIGN

      Monto



      About the project

      Monto is an innovative online and mobile app system poised to revolutionize the international human resources (HR) market. Offered at no cost to companies, Monto provides a novel service enabling employees to access their bonuses and benefits on-demand through Perks, Monto’s unique digital currency. This flexibility allows employees to manage their job compensations for personal use or to initiate transfers, fostering greater financial freedom and convenience.

      In creating the brand identity for Monto, I drew inspiration from the dynamic nature of transactions, infusing the brand with a sense of movement and playfulness to maintain an approachable appearance. The illustrations were designed with a flowing aesthetic, harmonizing seamlessly with the overall system. The color palette, inspired by traditional banking systems, incorporates vibrant green and button-up burgundy to create a brand identity that is both approachable and reliable.

      Credits

      Design and Direction:
      Natalia Jasso

      Motion:
      Max Vargas