Natalia Jasso
SELECTED PROJECTS
Dickies
Clinique
Kohl’s
Me!Bath
Monto
Juantons
Yoko
ARCHIVE
HUSH HUSH (BAR)
PLANTARIUM (PLANT SHOP)
FRUITIKI (POPSICLES)
KELLA (PET PRODUCTS)
NEGRO BLANCO CAFE (CAFE)
ABOUT ME
Hey there! I'm Natalia, a graphic designer who loves bringing inspiring projects to life for design-oriented companies. I specialize in conceptual thinking and expressive design. If you need help with Brand Design, Editorial Design, or creating unique graphics for your merchandise, feel free to reach out to me!
Let’s work together →
IDENTITY + PACKAGING
Juantons
Juantons
About the project
Juantons, a wordplay on "wonton," is a Chinolatino frozen food and catering company located in Kensington, Brooklyn. For its branding, I aimed to capture the authentic and beautifully kitschy aesthetic of Chinolatino culture.
Inspired by Chinatown staple restaurants like La Dinastia, the brand incorporates elements of traditional takeout menus and boxes to create a recognizable yet fresh identity. The fret pattern typically associated with Chinese takeout was transformed into a ‘JT’ monogram in an inconspicuous and cheeky way. Additionally, the introduction of Juanton, our character inspired by Botero's famous sculptures, adds a playful nod to the Latino heritage of Chinolatino cuisine.
To further enhance the brand, we introduced the three languages that surround Chinolatino culture: Spanish, Chinese, and English. This multilingual approach ensures that, even with simple graphics, the brand maintains an authentic tone.
Juantons, a wordplay on "wonton," is a Chinolatino frozen food and catering company located in Kensington, Brooklyn. For its branding, I aimed to capture the authentic and beautifully kitschy aesthetic of Chinolatino culture.
Inspired by Chinatown staple restaurants like La Dinastia, the brand incorporates elements of traditional takeout menus and boxes to create a recognizable yet fresh identity. The fret pattern typically associated with Chinese takeout was transformed into a ‘JT’ monogram in an inconspicuous and cheeky way. Additionally, the introduction of Juanton, our character inspired by Botero's famous sculptures, adds a playful nod to the Latino heritage of Chinolatino cuisine.
To further enhance the brand, we introduced the three languages that surround Chinolatino culture: Spanish, Chinese, and English. This multilingual approach ensures that, even with simple graphics, the brand maintains an authentic tone.
Credits
Design and Direction:
Natalia Jasso
Illustration:
Lore Mondragón
Design and Direction:
Natalia Jasso
Illustration:
Lore Mondragón