Natalia Jasso


SELECTED PROJECTS 


Stanley 1913
BRAND REFRESH & GUIDELINES [COMING SOON!]


Dickies

IDENTITY  

CliniqueIDENTITY


Hongueras PjiekakjooIDENTITY


Kohl’sIDENTITY


Me!BathBATH PRODUCTS [PASSWORD PROTECTED]


MontoFINTECH


JuantonsFROZEN FOOD 


YokoRESTAURANT 



ARCHIVE



HUSH HUSH (BAR)
PLANTARIUM (PLANT SHOP)
FRUITIKI (POPSICLES)
    KELLA (PET PRODUCTS)
    NEGRO BLANCO CAFE (CAFE)





    ABOUT ME


      Hey! I’m Natalia—a graphic designer obsessed with turning big ideas into bold visual identities. I specialize in conceptual thinking, expressive design, and building brand systems that actually work. Let’s make something unforgettable. Reach out anytime!


      Let’s work together →


      IDENTITY + PACKAGING

      Juantons



      About the project

      Juantons, a wordplay on "wonton," is a Chinolatino frozen food and catering company located in Kensington, Brooklyn. For its branding, I aimed to capture the authentic and beautifully kitschy aesthetic of Chinolatino culture.

      Inspired by Chinatown staple restaurants like La Dinastia, the brand incorporates elements of traditional takeout menus and boxes to create a recognizable yet fresh identity. The fret pattern typically associated with Chinese takeout was transformed into a ‘JT’ monogram in an inconspicuous and cheeky way. Additionally, the introduction of Juanton, our character inspired by Botero's famous sculptures, adds a playful nod to the Latino heritage of Chinolatino cuisine.

      To further enhance the brand, we introduced the three languages that surround Chinolatino culture: Spanish, Chinese, and English. This multilingual approach ensures that, even with simple graphics, the brand maintains an authentic  tone.

      Credits

      Design and Direction:
      Natalia Jasso

      Illustration:
      Lore Mondragón