Natalia Jasso
SELECTED PROJECTS
Stanley 1913
Dickies
Clinique
Hongueras Pjiekakjoo
Kohl’s
Me!Bath
Monto
Juantons
Yoko
ARCHIVE
HUSH HUSH (BAR)
PLANTARIUM (PLANT SHOP)
FRUITIKI (POPSICLES)
KELLA (PET PRODUCTS)
NEGRO BLANCO CAFE (CAFE)
ABOUT ME
Hey! I’m Natalia—a graphic designer obsessed with turning big ideas into bold visual identities. I specialize in conceptual thinking, expressive design, and building brand systems that actually work. Let’s make something unforgettable. Reach out anytime!
Let’s work together →
IDENTITY + PACKAGING
Juantons
Juantons
About the project
Juantons, a wordplay on "wonton," is a Chinolatino frozen food and catering company located in Kensington, Brooklyn. For its branding, I aimed to capture the authentic and beautifully kitschy aesthetic of Chinolatino culture.
Inspired by Chinatown staple restaurants like La Dinastia, the brand incorporates elements of traditional takeout menus and boxes to create a recognizable yet fresh identity. The fret pattern typically associated with Chinese takeout was transformed into a ‘JT’ monogram in an inconspicuous and cheeky way. Additionally, the introduction of Juanton, our character inspired by Botero's famous sculptures, adds a playful nod to the Latino heritage of Chinolatino cuisine.
To further enhance the brand, we introduced the three languages that surround Chinolatino culture: Spanish, Chinese, and English. This multilingual approach ensures that, even with simple graphics, the brand maintains an authentic tone.
Juantons, a wordplay on "wonton," is a Chinolatino frozen food and catering company located in Kensington, Brooklyn. For its branding, I aimed to capture the authentic and beautifully kitschy aesthetic of Chinolatino culture.
Inspired by Chinatown staple restaurants like La Dinastia, the brand incorporates elements of traditional takeout menus and boxes to create a recognizable yet fresh identity. The fret pattern typically associated with Chinese takeout was transformed into a ‘JT’ monogram in an inconspicuous and cheeky way. Additionally, the introduction of Juanton, our character inspired by Botero's famous sculptures, adds a playful nod to the Latino heritage of Chinolatino cuisine.
To further enhance the brand, we introduced the three languages that surround Chinolatino culture: Spanish, Chinese, and English. This multilingual approach ensures that, even with simple graphics, the brand maintains an authentic tone.
Credits
Design and Direction:
Natalia Jasso
Illustration:
Lore Mondragón
Design and Direction:
Natalia Jasso
Illustration:
Lore Mondragón